Reading

We found these all useful in different ways…so we’re putting them up here just in case they’re of use to you, or inspire you, in some way.

They’re all fairly general – rather than technical/specialist – and might be of interest whether you’re starting out with your new business, or acting as a urban impact entrepreneur, or you’re an intrapreneur in an organisation looking to make change.

Strategic Sustainable Development by Blekinge Institute of Technology, Sweden

This is an almost-free, distance-learning course, and provides some credits towards a Masters. This SSD (or often called ‘The Natural Step’) framework also forms a thread throughout Dublin City Council’s Development Plan.

No matter the sector, region of the world, or stage of career in this journey, it  seems that a capacity to handle complexity, create positive visions of the future, and work across sectors is a crucial competence to have. Our distance course has been built with the explicit aim to address these challenges and equip you with relevant knowledge and competence, for the sake of advancing society towards sustainability.

What Would Google Do? by Jeff Jarvis

In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. 

The Tipping Point by Malcolm Gladwell

In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. 

The Lean Startup by Eric Ries

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. 

Test, Learn, Adapt: Developing Public Policy with Randomised Controlled Trials by the UK’s Cabinet Office and Behavioural Insights Team.

The paper argues that Randomised Controlled Trials (RCTs), which are now widely used in medicine, international development, and internet-based businesses, should be used much more extensively in public policy.

Content style guide for services on Gov.UK

Writing questions, wording for labels, addressing the user and more. Standards for style, logic and content design [to] help you build services that meet user needs.

Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H Thaler and Cass R. Sunstein

We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.

Would you recommend anything else?

We’d love to hear your learning suggestions and recommendations in the comments section below! It could be a good book, or a link to a doc…but something that would teach about systems, ways of thinking, and strategy.

One Response to Reading

  1. Will C says:

    The Art of City Making by Charles Landry is also well worth a read in this space
    http://charleslandry.com/panel/wp-content/themes/twentyeleven/books/The-Art-of-City-Making.pdf

What do you think? We'd love to hear feedback! :)

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s