Why are the projects called “a Beta Project” rather than simply “a trial”?
There are various benefits to ‘labelling’ different projects under the one (‘Beta’) umbrella title and branding…
- Highlights to the public when DCC is purely trialling ideas, and that those trials are limited in time.
- Highlights the innovation of DCC.
- ‘Splatter Effect’ – when commenting on one project, you might spot another one, etc.